That's the way it is

SO here I am sitting in middle of nite and trying to do some online ‘window’ shopping since last almost 1hr K

I say window because I still have not figured out what do I need to buy…rather do I need anything….and off all the choices I have what should I select

You see the fun of all these online sites is that I can shop any-time/where /day while enjoying the luxury of a Friday night with a cup of nice Coffey and awesome music

But after taking the pain of going through each and every item ….adding them in my cart ………. toiling and spending my precious weekend night…….I left the site without buying a single item   

So I don’t know how to explain to my already dead eyes on why I was exploiting them all this while instead of calling it a day and enjoy a peaceful…blissful sleep.

Now I am trying to put my thoughts together on why is it that even after numerous attempts I am not much of an online shopper (mother of all ironies isn’t it) so after a lot of contemplation I have concluded that it’s not about me being worried if that dress would/would not fit me or the shoe may not be of the right size………or the quality of goods can be bad….. But shopping for me all about experience ….I plan my day so that I can shop easily. I travel senselessly longish hours in local train to go that extreme end of city where you hardly have place to keep your one feet let alone walk so that I can buy those pair of earrings I like ……I can spend hours and hours roaming in those narrow lanes all by myself and go through shops of all kind and creed (well I will like to believe that it has an old world charm ..Shopping that way )

Its not that I don’t buy online , I do…..stuff for which I don’t want to waste my time example lenses , flour …oil/ghee etc  …they are all same I buy online or offline really doesn’t matter

So , I was attending this excellent sessions on innovation in digital …about what consumer wants ..how do we improvise on customer exp…et all….but then it stuck me what do we do about the digital adoption of customers? In a country like ours , though the digital adoption is increasing many folds but still there remains a significant population who as I call them are digitally challenged.

What companies are doing mostly is targeting the ones who are digitally acclimatized but what about those who are still averse completely or partially ….

Digital revolution is just started and not just in India but all over world…there is immense growth in technology ..multiple innovations are happening…there is a start-up in every nok-n-corner …ppl are trying different things…but is there a set parameter for success?

We have liked ourselves to believe that that’s the way it is , that’s where we are headed but has anyone questioned it, I would like to believe yes, considering the huge amount of investments done by multiple organizations, the zillion dollar valuation.

Every second-third week of month there is a sea of sale by these e-commerce companies but when I see the discounts that they offer on branded products it is nearly same as what I get retail stores.

Nevertheless..thats about itJ

I think I have written pretty much garbage considering the state of my mind and hour of day J