SO here I am sitting in middle of nite and trying to
do some online ‘window’ shopping since last almost 1hr K
I say window because I still have not figured out what
do I need to buy…rather do I need anything….and off all the choices I have what
should I select
You see the fun of all these online sites is that I
can shop any-time/where /day while enjoying the luxury of a Friday night with a
cup of nice Coffey and awesome music
But after taking the pain of going through each and
every item ….adding them in my cart ………. toiling and spending my precious
weekend night…….I left the site without buying a single item
So I don’t know how to explain to my already dead eyes
on why I was exploiting them all this while instead of calling it a day and enjoy
a peaceful…blissful sleep.
Now I am trying to put my thoughts together on why is
it that even after numerous attempts I am not much of an online shopper (mother
of all ironies isn’t it) so after a lot of contemplation I have concluded that
it’s not about me being worried if that dress would/would not fit me or the
shoe may not be of the right size………or the quality of goods can be bad….. But
shopping for me all about experience ….I plan my day so that I can shop easily.
I travel senselessly longish hours in local train to go that extreme end of
city where you hardly have place to keep your one feet let alone walk so that I
can buy those pair of earrings I like ……I can spend hours and hours roaming in
those narrow lanes all by myself and go through shops of all kind and creed (well
I will like to believe that it has an old world charm ..Shopping that way )
Its not that I don’t buy online , I do…..stuff for
which I don’t want to waste my time example lenses , flour …oil/ghee etc …they are all same I buy online or offline really
doesn’t matter
So , I was attending this excellent sessions on
innovation in digital …about what consumer wants ..how do we improvise on
customer exp…et all….but then it stuck me what do we do about the digital
adoption of customers? In a country like ours , though the digital adoption is
increasing many folds but still there remains a significant population who as I
call them are digitally challenged.
What companies are doing mostly is targeting the ones
who are digitally acclimatized but what about those who are still averse
completely or partially ….
Digital revolution is just started and not just in
India but all over world…there is immense growth in technology ..multiple
innovations are happening…there is a start-up in every nok-n-corner …ppl are
trying different things…but is there a set parameter for success?
We have liked ourselves to believe that that’s the way
it is , that’s where we are headed but has anyone questioned it, I would like
to believe yes, considering the huge amount of investments done by multiple
organizations, the zillion dollar valuation.
Every second-third week of month there is a sea of
sale by these e-commerce companies but when I see the discounts that they offer
on branded products it is nearly same as what I get retail stores.
Nevertheless..thats about itJ
I think I have written pretty much garbage considering
the state of my mind and hour of day J
